Why the rich in Viet Nam buy rhino horn

A fascinating insight into the privileged classes on Viet Nam who consume rhino horn.

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Pic: Justin Mott on Justinmott.photoshelter.com.

This photo essay by Justin Mott shows that part of the horn’s appeal to the rich is its scarcity and high price. As rhinos become more scarce, the price will go up, making it all the more attractive as a status symbol. Do the answers lie in legalizing the trade to farm the rhinos for this market or do we have enough time and money to persuade Asia’s growing middle class to stop consuming keratin?

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