Getting brands to be more sustainable

On Wednesday I spoke at the Sustainable Luxury Forum in Geneva. The main message from my talk was that external pressure in the form of NGO reports and campaigns are an effective and necessary means to bring about change in fashion and mineral supply chains. Without them brands will rarely make the investments to strengthen sustainability. However, when brands are exposed, the leading ones will view investments in sustainability as a means to gain competitive advantage in the marketplace.

Nothing too contraversial but a point worth making in so much as recognizing the power of NGOs, and their force for good (when they get the research right) and the resulting positive power of corporations.

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